How Sustainability Became My Spark for Business

For a long time, I thought business and sustainability were opposites — one focused on profit, the other on limits. But over time, I realized the best entrepreneurs see sustainability as strategy, not sacrifice.

When I helped organize our stall at Inhorgenta Munich, I noticed customers increasingly asking about traceability. They wanted stories, not just sparkle. That shift fascinated me. It made me think about how transparency and innovation could actually drive profit by building long-term trust.

Now, every time I design a new jewelry piece or analyze a company case in IB Business Management, I think about impact beyond revenue. Sustainability isn’t just a moral choice anymore — it’s a market advantage.

That’s what I want to keep exploring: how creative, responsible business decisions can shape industries for the better. Because if a single recycled silver ring can start a conversation, imagine what an entire business could do.